Expanding into new markets often brings more complexity than expected. Each country comes with different carriers, systems, and delivery habits, which quickly turn logistics into a challenge instead of a growth driver. Meest joins forces with Postis to offer businesses a different way forward.
Postis connects carriers, data, and processes into one platform, while Meest provides a strong delivery network across Europe. Together, we give businesses a clearer and more manageable setup for cross-border shipping. In the conversation below, Postis’ CEO Mircea Stan shares how the integration works in practice and how companies can grow across the region without adding unnecessary layers to their logistics.
1. What Makes CEE Logistics Uniquely Complex?
From what I see every day, CEE (Central and Eastern Europe) does not behave like one market. It’s a collection of very different countries. Each one comes with its own carriers, customer habits, and local specifics. A setup that works well in Poland often needs changes before it fits Romania or Hungary.
Many companies tried to solve this with visibility tools. Visibility helps, but it doesn’t fix fragmentation. Coordination across all those moving parts is where most challenges sit.
2. Why Do Companies Struggle to Scale Across the Region?
Expansion in CEE rarely follows a straight line. Every new country adds another layer to manage. You need to connect new carrier APIs, adjust workflows, and meet different customer expectations.
What should feel like a commercial step often turns into a technical effort. Teams slow down because they need to solve infrastructure questions before they can actually grow.
3. What Problem Often Goes Unnoticed?
A lot of teams spend time on work that doesn’t really move the business forward. I’ve seen very capable people go through Excel files, carrier portals, and internal dashboards just to align data.
Over time, this creates frustration. People focus on repetitive tasks instead of work that brings value. It also drains energy from the team.
4. Why Does Building In-house Seem Appealing, and Where Does It Break Down?
CEE has strong engineering talent, so many companies believe they can build their own logistics layer. In many cases, they actually can.
The real issue shows up later. Every carrier update, every exception in cross-border shipping, every edge case adds more to maintain. What started as a solution slowly becomes something that requires constant attention.
5. What Trade-Off Do Companies Actually Face?
I don’t see it as build versus buy. The real question is where a company wants to spend its time. Work on logistics integrations takes focus away from areas like customer experience, product development, or entering new markets. Every hour spent on infrastructure is an hour not spent on growth.
6. What Does the Best Approach Look Like?
Companies that grow across CEE usually treat logistics as a base layer, not something they need to control end to end. They rely on a setup that already handles complexity in the background.
That gives them more speed when entering new markets, more consistency across operations, and more room to focus on what makes their business stand out.
7. What Will Define Success in CEE Logistics?
Access to carriers or pricing alone will not decide who succeeds. From my perspective, the key factor is how well a company removes friction across markets.
In a region like CEE, control over processes makes the difference. Visibility plays a role, but control is what really allows companies to scale.